Promoting Your Business in the Digital Age

Jun 15, 2016
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Today’s small businesses have more options than ever before when it comes to marketing their products and services. But finding a way to have your voice heard in the congested digital marketplace is easier said than done. With that in mind, we’re offering some insight into how you can go about promoting your business in the Digital Age.

Increase Your Online Visibility

The majority of your target customers are spending a significant amount of time browsing the Internet and otherwise interacting with their digital devices. Capitalise on this by ensuring that they find you in their digital endeavours.

To begin, it’s recommended to add your business to Thomson Local’s free listings to gain extra online visibility. Signing up for directories like this is a great way to ensure that your target customers can find you when they need you. In addition to this, it’s also important to put together an attractive website and – as we’ll discuss in the next section – to set up social media profiles for your business.

The Power of Social Media

It’s difficult to beat the potential for free marketing that social platforms open up. Setting up social media profiles for your business puts your company out there in a space that a significant portion of your target customers are almost certainly frequenting – and that’s rarely a bad thing.

Of course, there are potential risks involved in subjecting your company to social media exposure. If you aren’t prioritising customer satisfaction to begin with, then dissatisfied customers are likely to find you here and air their grievances in public. But if your company is doing its job, then dissatisfied customers will be the exception rather than the rule.

Your social media pages give your enthusiastic customers a chance to engage with one another. Whether they’re offering insight into their favourite products, praising your employees for their dependable service or simply enquiring to learn more about your offerings, the fact that it occurs here in a public place is only going to be good for your company’s image. It’s also worth noting that most social media platforms offer highly affordable marketing products as well.

Email Marketing: A Powerful Tool

To hear some people talk, you would think that we live in a post-email age, but this is far from the truth. Whilst more people are texting and messaging than ever before, the fact remains that email still has a strong role to play in business and marketing.

In fact, studies have found that email marketing campaigns remain one of the most effective ways to promote your business. In particular, campaigns of this sort generate exceptional ROI and they’re incredibly easy to set in motion.

Best of all, you’ll find easy-to-use tools that can help you implement and streamline your email marketing campaign. A great tool to look into is MailChimp, which allows you to send targeted marketing emails as well as automated follow-ups and provides lots of analytics data related to the success of your campaign.

 

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